City fringe playground
Founded in the 20s-30s, the New World, Great World, and Happy/Gay World survived the Japanese Occupation, experienced a second boom during the Korean War, and began their slow decline in the 60s. They are commonly referred to as “amusement parks”, but here the term “entertainment parks” will be used instead, as a closer translation of their Malay name, taman hiburan, and Chinese name, 游艺场.
The ‘Worlds’ were located at what were originally the marshy fringes of the city - Jalan Besar (New World), Kim Seng Road (Great World), and Geylang (Happy World). Each was served by a trunk road, and land prices were just low enough so that a land-intensive enterprise like entertainment parks could be viable. At the time, the majority of the population was living in the city, so the ‘Worlds’ were just within walkable distance – by the standards of those days.